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Wyre Forest Clinical Commissioning Group

Worcestershire joins the fight to stop pressure ulcers

React to Red

A new campaign is launching in Worcestershire, bringing health and social care organisations together with the aim of preventing pressure ulcers.

The three Worcestershire Clinical Commissioning Groups (NHS Redditch and Bromsgrove, NHS South Worcestershire and NHS Wyre Forest) are working alongside Worcestershire Acute Hospitals NHS Trust, Worcestershire Health and Care NHS Trust, Worcestershire County Council and Your Turn on this campaign to raise awareness and knowledge of pressure ulcers.

The ‘React to Red Skin’ campaign will launch across the county on Thursday 17 November, which is International Stop the Pressure Day and is aimed at educating staff, patients and public about the signs and symptoms of pressure ulcers.
People most at risk of developing a pressure ulcer are:
  • People with reduced mobility
  • People with poor circulation
  • Anyone with reduced sensitivity to pain or pressure
  • Anyone over 65
  • People with incontinence problems
  • Patients receiving end of life care

Pressure ulcers can be acquired by anyone across all care settings, including in your own home, and are more likely to affect people with health conditions that make it difficult to move.

The first sign of pressure damage occurring is a reddened mark over a bony area on the body. Reacting to this redness is key to preventing further damage and breakdown of the skin occurring. If you believe yourself, a patient or loved one is affected by this; you should speak to the health care professional that delivers most of the care or contact your practice or district nurse.

Lisa Levy, Interim Executive Nurse and Director of Quality for NHS South Worcestershire CCG, said: “We’re very pleased to be launching this campaign in Worcestershire. It’s extremely important that we are doing all that we can to prevent patients from developing pressure ulcers.”

Jackie Stephen-Haynes, Professor and Consultant Nurse in Tissue Viability at Worcestershire Health and Care NHS Trust & Birmingham City University, said: “Pressure ulcers are painful and affect people’s lives significantly. They can occur to anyone at any age. The most significant factor is immobility, so keeping moving is really important. Patients and their carers need to be aware of the risks and report any concerns about reddened skin, especially over the bony prominences to the GP or a registered health care professional.

Elaine Bethell, Worcestershire Acute Hospitals NHS Trust Tissue Viability Lead, commented: “This campaign is about improving people’s knowledge of and raising awareness of how to prevent pressure ulcers. If you’re concerned about yourself, a friend or a loved one, it’s important to know the early warning signs and speak to a health professional as soon as possible.”

You can find out more about the work taking place in Worcestershire at www.reacttoredskin.co.uk/worcestershire and find out more information about Stop Pressure Ulcer Day at www.epuap.org/stop-pressure-ulcer-day


Notes to editors

A launch event will be taking place on Thursday 17 November, Charles Hastings Education Centre, Worcestershire Royal Hospital, 1-5pm. This event will outline the work that will be taking place across the county with Your Turn.

Your Turn is a national movement working to reduce the number of pressure ulcers (sometimes known as bed sores) in the UK.

The Your Turn Campaign aims to prevent pressure ulcers through education. They help people understand who is at risk, and what they can do to avoid getting a pressure ulcer.     

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