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Wyre Forest Clinical Commissioning Group
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Help antibiotics save their strength

Antibiotic superhero
Health bosses in Worcestershire are challenging patients to step up and become superhero’s in the fight against antibiotic resistance.

The three Clinical Commissioning Groups (CCGs) in Worcestershire (NHS South Worcestershire, NHS Redditch and Bromsgrove and NHS Wyre Forest CCGs) are working with health and social care partners across the county to remind patients of the importance of only taking antibiotics when necessary in support of European Antibiotics Awareness Day which takes place on Wednesday 18 November.

A lot of work is taking place locally to raise awareness of antibiotic use through the ‘Take Care not Antibiotics’ campaign which aims to educate people about the risks of antibiotic resistance.

As part of the campaign, three road shows will take place across the county, so come along and talk to a local health professional about antibiotics:
  • Tuesday 17th November – Worcester Asda, Silver Street, Worcester, WR1 2DA - 11am-3pm
  • Wednesday 18th November – Redditch Tesco, Coldfield Drive Oakenshaw, Redditch, B98 7RU – 11am-3pm
  • Thursday 19th November – Kidderminster Tesco, Castle Road, Kidderminster, DY11 6SW – 11am-3pm

To help prevent the development and spread of antibiotic-resistant bacteria, patients are encouraged to think about the medicines they are requesting and to remember the following advice:

  • Antibiotics are important medicines and should only be taken when prescribed by a doctor or other health professional when they believe it is appropriate
  • Complete the prescribed course, because not taking the full course encourages the emergence of resistance
  • Antibiotics cannot treat infections caused by viruses, such as common colds or flu, because antibiotics are only effective against bacterial infections
  • Each antibiotic only works against specific types of bacteria, and health professionals are best placed to establish your needs with the available medicines
  • Patients shouldn’t share their antibiotics with anyone else because they are prescribed for them only
  • Resistant bacteria can spread from person to person.

Danielle Clarke, Medicines Assurance Pharmacist for the three Worcestershire CCGs said:

“It’s important that patients use antibiotics in the right way ensuring they are only taken when needed to treat specific bacterial infections. Antibiotics can’t help treat colds or flu, in the majority of cases plenty of rest at home and staying well hydrated is the best cause of action.

“Bacteria can adapt and find ways to survive the effects of an antibiotic. This means antibiotics are losing their effectiveness at an increasing rate. The more we use antibiotics, the greater the chance bacteria will become resistant to them and they can no longer be used to treat infections.  

“This winter we really wanted the ‘Take Care not Antibiotics’ campaign to focus on highlighting the dangers of antibiotic resistance and inform people of the measures that can be taken to help ensure that antibiotics remain effective for us and future generations.”

This year there is also a national Antibiotic Guardian pledge campaign. It calls on everyone in the UK to become an antibiotics guardian by choosing one simple pledge about how they will make better use of these vital medicines. You can take the pledge at www.antibioticguardian.com.

For more advice on antibiotics please talk to your GP or pharmacist.

-Ends-

Notes to editors   

  • Partners involved in the awareness campaign are: Worcestershire Acute Hospitals NHS Trust, Worcestershire Health and Care NHS Trust, and Worcestershire County Council
  • For more information about NHS South Worcestershire Clinical Commissioning Group please visit: www.southworcsccg.nhs.uk
  • For more information about NHS Redditch and Bromsgrove CCG Clinical Commissioning Group please visit: www.redditchandbromsgroveccg.nhs.uk 
  • For more information about NHS Wyre Forest Clinical Commissioning Group please visit: www.wyreforestccg.nhs.uk


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